London Study Abroad
Southwestern Law School has an annual London Study Abroad Program. In 2025 I provided a marketing plan along with all of the design assets for this program.
Project Overview
Client: Southwestern Law School
Project Type: Marketing, Design
Industry: Higher Education, Law School
My Role: Lead Designer
The London Program already had a rich design legacy before I joined the project. My role was to evolve its visual identity to better connect with a new generation of students. One of the biggest challenges was building trust with stakeholders. It’s never easy to let go of what’s familiar!
Exploration
Moodboard
A moodboard I prepared to reflect the romantic feeling and vintage aesthetic that I wanted to portray.
Potential Poster Designs
Final Poster Design
Shirts
Brochure
Social Ads
Postcards
